Positioning and Rebranding as a State Security Tools in Global Space

نویسندگان

چکیده

The purpose of this article is to explore positioning and rebranding as tools for state security in global space, using the methodology constructivism international relations. author hypothesizes that country safe will be attractive only if there a unifying factor based on principles consocial democracy. To achieve purpose, authors used several scientific approaches methods: paradigm; dialectical method; content analysis, comparison. covers following issues: Positioning modern conditions; Level branding effectiveness Ukraine; National identity basis security; Rebranding states face new challenges threats. essence conclusions follows: States choose partner economic cooperation under difficult conditions terms political risks, benefits, costs. This trend about renewed facilitate decisions cooperation. existing brand depends not creating an external picture country’s positioning. Without genuine alignment declared with internal situation state, system whole, congruent mental construct main structures social environment, investors remain unstable environment.

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ژورنال

عنوان ژورنال: ?rodkowoeuropejskie Studia Polityczne

سال: 2021

ISSN: ['1731-7517']

DOI: https://doi.org/10.14746/ssp.2021.2.6